Rebrand

There has been a lot of tension over the few weeks between group members and I think we have covered the “Storming”.

Colour
We have had a re-brand this week. It turned out that the colour didn’t really say anything. Once a new colour had been brought into it, a second colour was used In contrast. I think the new colours go perfectly together.

The colours are now brighter and feel more creative. Complementary colours were used to create an eye catching contrast.

Other Changes
With these changes in effect they didn’t really go with the rest of the branding. I have been beavering a way and have come up with branding. I actually really like the changes. I has really made me see how weak the old documents were.

Below is an example of the team's new letterhead, typeface, colours, and logo.
Business Card


Typeface
I feel the new typeface works very well. I was trying to create contrast with the old style with the use of different weights. However, the difference wasn't enough to give it contrast. The use of the two colours, rather than weight works so much better.

Logo
The logo was changed due to contrast issues brought to light by Steve. This was emphasised by the use of a lighter, brighter colour. The contrast issues were mainly with the typeface being to small when reproduced at small sizes on screen.

The New logo uses both if the team colours which wasn't possible before. I experimented with circles at different sizes to show the growth of a design due to iteration. Which links in with our name, pi creative.



I cant help feel we are massively behind, but in effect I have had to take my work back to week one. I am glad we made the changes though because it is all practice, and I feel I completed the items much quicker.

Now we have everything finished we can move on, and get on with client based things.

Presentation
The presentation last week went much better than I had originally thought it would have. I am not the best presenter in the world, my nerves get the better of me. This was the fist group presentation I had done and I felt much easier.

We all turned up in formal dress code which I think made a big difference as we didn't have to worry about how we looked, for the self conscious ones of us. Initially I was a bit "jittery" and was shaking quite a lot and no doubt you could hear it in my voice. I finally got a grip and was much better after the first slide.

My jobs for the week:
• eChristmas card Research
• Order Business Cards
• New Time Sheets and Print
• New website banner
• Website Pictures